A look at various plans and concepts from both the past and present for all the investments that Alton Towers have either built or considered.

It is rare for an attraction to be built without some amount of concept drawings or plans to have been produced, to give an idea of what the attraction will end up looking like. Here we have a look at the concepts for some of the theme park’s attractions, as well as various plans. It’s worth noting how much some of these attractions changed from the early stages!

Theme Park

Dungeon Costume Designs 2

The Alton Towers Dungeon

Concept images for the exterior and interior of the Dungeon, along with drawings of the costumes for the its inhabitants.


CBeebies Land Expansion

New friends arrived in 2017 with the addition of Go Jetters and The Furchester Hotel attractions.


Cred Street

Various concepts for the rides and attractions built in Cred Street between 1997 and 2006.


Festival Park

The 1980 plans for new food kiosks in Festival Park, which today are Forest Feast.

Side Elevation - August 2015

Flag Tower

An interesting look at the plans for one of the historic monuments in the Towers’ grounds.



Browse the plans and concepts as Air became a rollercoaster dedicated to virtual reality.


Land of Make Believe

A look at two concepts for Bertie Bassets’ Cornershop, which was built as part of this land.


Merrie England

Utilising pictures of Aqualand to envisage its transformation into Merrie England.


Nemesis Reborn

These plans detailed Nemesis’ track replacement project, intended to increase the coaster’s lifespan.


Nemesis Sub-Terra

Although these plans gave us an idea of what to expect in 2012, they didn’t show what lies beneath.


North East Areas

The plans for the 1992 creation of Katanga Canyon and Gloomy Wood.


Peter Rabbit Hippity Hop

Peter Rabbit returned in 2019, with a new attraction in CBeebies Land.



Plans showing the supports for the Towers’ launched coaster in what was then Ug Land.


Rita’s Chicken & Ribs

In 2007 the Dome in Fountain Square was replaced by a brand new restaurant.


Rollercoaster Restaurant

Here are the plans and concepts for this UK first of its kind restaurant.


Scare Mazes

Detailed plans for three of the Resort’s scare mazes provide a unique insight into these attractions.


Spinball Whizzer

Dropping a giant pinball table into Adventure Land took some planning, as can be seen here.


Talbot Street

Concepts for the park’s Victorian street from its conception through to its later development.


The Screw & The Blade

Take a look at the original concepts of these 1997 additions.


The Smiler

Plans and concepts for SW7, which also reveal a number of interesting differences to the final ride.



Following the closure of Corkscrew, Alton Towers submitted plans for its replacement – SW6.


X-Sector Concepts

Take a look at the various concept drawings featuring areas around X-Sector.



CBeebies Land Hotel

The first ever CBeebies Land Hotel opened in 2017, with the submission of plans in August 2015.


Enchanted Village

A year on from the withdrawn lodge proposal, new plans were submitted.


Splash Landings Hotel

Ideas for a second hotel first emerged in 1997, and included a water park and conference centre.


Stargazing Pods

In March 2018, plans were submitted for the addition of 102 accommodation pods.

Other Attractions


Extraordinary Golf

A look at the plans for the Adventure Golf Course which opened at the park in 2007.


Tree Top Quest

The plans for the high ropes course which opened alongside the Enchanted Village in 2015.

When the park are considering new areas and attractions they often provide several mood boards, showing lots of different options for the same area. These are sometimes used internally to help choose which route the park want to take or in public exercises to gage the opinion of park guests. Here we see some recent examples.


Dark Forest

Several themes, rides and indeed areas were considered before Dark Forest was realised.


Project Dolphin

In 2005, Tussauds looked into adding once in a lifetime attractions with this project.

Over the years various ideas the park have thought of adding to the park for one reason or another have not gone ahead, whether due to the park choosing a different direction or the plans not being given planning permission. Below are various projects which didn’t make it beyond the conceptual stage.


A Balloon with a View

There were once plans to have a balloon ride to either replace Dynamo or to go in Cred Street.


Courtyard Restaurant

A restaurant in the Mutiny Bay Courtyard was planned to open alongside Wicker Man in 2018.


Enchanted Village Expansion

35 new Woodland Lodges were due to be added, until being replaced by the Stargazing Pods proposal.


Secret Weapon 1

These were Tussauds’ initial ideas for their first coaster at Alton Towers.


Towers Street

Some of the many ideas that have been proposed for Towers Street over the years.



In 2006, Alton Towers had hoped to install a zipwire from the roof of the Towers.


Wooden Coaster

The shelved plans for the Alton Towers’ infamous cross valley wooden coaster.

Everyone loves a good concept and over the years many people have had a go at coming up with ideas for the park, even their own marketing department. Here are some of our favourite concept designs.



Plans for the addition of a launched terrain-interacting coaster to Gloomy Wood.


Jazz Land

This potential redevelopment of Cred Street included a cutting-edge 5D attraction.


Project Giant Gurgle

An entertaining concept for a rollercoaster specifically designed for babies!

It didn’t make sense to put this content in one of the other sections, hence you find these ‘miscellaneous’ goodies below!

The Nickelodeon Shop (Off the Shelf) and Cafe (Slurp and Burp)

A Park in Miniature

Models of potential attractions that provided an understanding of what they would look like.