To celebrate the start of Summer, one visitor to the theme park each day during ‘Instant Escape Week’ on 2nd July, and subsequently 7th-13th July, will win a £1000 cash prize.

Ian and Emmaline from Sutton Coldfield, who visited the park on Monday 2nd July, were the first people to win the prize, after being selected by in-park character Sir Edward England whilst riding Oblivion. After being told they had won the prize after coming off the ride, they initially thought their win was a joke, slowly coming to realise that they had actually won!

The promotion, a measure that will hopefully increase attendance at the theme park during a period of poor weather, continues from 7th-13th July every day. Anyone on park between 11am to 3pm, when the winner is randomly chosen, has a chance of winning.

Read more about the promotion and the official terms and conditions on the official Alton Towers website here and watch a video of Ian and Emmaline receiving their prize here.

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