Facebook Deals is a service which will allow companies to offer discounts to customers who “check in” using the Facebook application on their mobile phones. Alton Towers was among the companies announced at a press launch today, and to kick the service off have announced a number of special offers.

In a surprise move, the park will open one day earlier than initially planned, and will instead open on Friday 18th February. Anyone who visits the park and checks in on this day will gain free entry for themselves and three friends. In addition, the first 100 people to check in on the day will also receive a free stay at one of the resort’s hotels, Splash Landings of Alton Towers hotel.

Andrea Fox, head of consumer marketing at the Alton Towers Resort, comments, “We are truly excited to be involved in the launch of Facebook Deals in the UK and help people share the Alton Towers Resort experience with their friends. Opening up the Alton Towers theme park free of charge for people who check in on Facebook is an amazing opportunity to experience the fabulous selection of rides and attractions we have at the Resort, as well as giving us the chance to get involved in an exciting and innovative launch.”

To take advantage of the offer, customers will need to visit on Friday 18th February from 10am until 4pm and check in via the most recent version of the Facebook app or Smartphone at www.facebook.com. Click on the Deal to claim it and show your phone screen to the admissions booth located at the theme park entrance.

Further information will be available at www.altontowers.com and on their Facebook page

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