On-The-Day theme park price rises, showing changes since March 2008 are as follows:
Adult March 2008 £34.00
Adult March 2009 £36.00
Adult August 2009: £37.00
Child March 2008 £24.00
Child March 2009 £27.00
Child August 2009 £28.00
Family4 March 2008 £90.00
Family4 March 2009 £100.00
Family4 August 2009 £104.00
Family5 March 2008 £100.00
Family5 March 2009 £122.00
Family5 August 2009 £126.50
Internet ticket prices have also gone up, with an adult ticket now costing £29.50 in advance via the Alton Towers website subject to an additional fee. Car Parking and Annual Pass rates remain unchanged. It remains to be seen whether the park raise their prices again in time for the October Scarefest event.
Extraordinarily, the theme park tickets have increased significantly at a time when the national Retail Price Index is approx. -1.4%.
