Rumours are once again rife that Alton Towers’ famed Sales & Marketing Director, Morwenna Angove, is set to leave the Alton Towers Resort for “pastures new” in a news release document leaked to TowersTimes in an anonymous email sent to the site.
In the document Morwenna, who has been with the Resort for 3 years now and famed by many enthusiasts for her interesting choice of marketing activity with the press, is thanked by Ian Crabbe (Divisional Director) for “her fantastic contribution to the long term growth and strategic direction of the Resort. She has been instrumental in the development and launch of Sharkbait Reef by SeaLife, TH13TEEN and has led the re-branding of the Resort and putting Fantastical Escapism at the heart of everything we do.”
The news release goes on to add that she will be sadly missed and thanking her again for all she has done for the Merlin Entertainments Group, adding that she will be set to leave the Resort at the end of October this year.
The news release doesn’t make clear where Morwenna is off to however – be it within the Merlin group still, or, as it appears to suggest, another company away from the Merlin group.
The document finishes with “We have already started the recruitment process for Morwenna’s replacement. Further announcements will follow in due course on Sales & Marketing going forward. “.
So, will we see the end of the crazy marketing bans and ploys that have appeared to have done something good for the resort, certainly gaining extra coverage in the press and got the word out for the resort? And who will be tipped to replace such a coveted position within the resort, steering it into a new 2011 season?
We’ll bring you more as and when we find out!