Although the staple events made a comeback, the 2025 events line-up saw further cut-backs, with Oktoberfest not returning, which followed behind the scenes changes to the Entertainments teams at both Alton Towers and Merlin more widely.
February Half Term
It was a complete pirate takeover during February Half Term, with the theme park also accessible to day visitors alongside short break guests.
Scarefest
2025 saw the addition of both a new scare maze and new scare zone, alongside returning scare attractions and family-friendly entertainment.
Fireworks
The three-night fireworks spectacular returned to close out the season with the 2025 displays revolving around Alton Intelligence.
Christmas
The 2025 Christmas offering remained geared towards short break guests, although day visitors could also enjoy the limited line-up of attractions.