As the hype built around SW7 (The Smiler), the favourite events returned to the resort. These included themed weekends at the hotels, as well as Scarefest which featured a brand new attraction related to the 2013 rollercoaster.


Pirate Weekends

Argh… the pirates overran the hotels once again for some high-seas hijinks ahead of the 2012 season at Alton Towers Resort.


Caribbean Beach Party Weekend

Tropical celebrations once again hit the Splash Landings Hotel with an exotic beach party.


February Half Term

The theme park opened in advance of the main season once again with a selection of rides and attractions for this annual event.


Dancing with the Stars

16th-18th March

Know your foxtrot from your funky chicken? This was the perfect chance to stay over at the resort and dance with the stars.



With the construction of SW7 there were significant changes to the event, including the opening of a new medical facility…



2nd-4th November

The resort once again ended the season with a bang with the return of the Fireworks for another explosive spectacular.



Winter returned to the resort, with the usual packages as Father Christmas took residence once more bringing with him some festive cheer.