Laugh and scream your way through some of Staffordshire’s darkest moments in history on this hilariously hideous journey that includes a boat ride and five actor-led shows.


On the Day: £7.50pp
Online: £5.00pp


Min. Rider Height: TBC
Max. Rider Height: None
Age Recommendation: 10+
Ride Photography: Yes
Fastrack: No

Tech Specs

Boat Ride Manufacturer: Mack Rides
Dungeon Masters: Merlin Magic Making
Ride Type: Water Dark Ride & Walkthrough
Opened: 23rd March 2019
Passengers per Boat: 9
Duration: 45 mins

The full experience is slated to take 45 minutes, and will combine interactive shows with cutting edge theming and technology. Along the way guests can expect to meet:

  • The Torturer – get acquainted with some of the cruellest instruments around
  • The Plague Doctor – will you survive the plague?
  • The Highwayman – who knows who or what could be lurking on Staffordshire’s roads; just ask the 16th Earl
  • The Haunting – make a stop at the Witch of Burslem’s cottage
  • The Judge – prepare to be sentenced by the Bishop of Stafford

The building was first home to Around the World in Eighty Days in 1981, which followed the adventures of Phileas Fogg and his trip around the world. The boat ride took guests through exciting scenes, with each one set in a different country or city, including Holland, the UK, Burma, Egypt and the USA just to name but a few.

This ride was popular in its time, however as Talbot Street became The Land of Make Believe for the 1994 season, the ride was rethemed to Toyland Tours. The ‘Around the World’ scenes became that of a toy factory, but still followed the same route as its previous incarnation. The same ride system remained for its 2006 retheme into Charlie and the Chocolate Factory: The Ride, although there was the notable addition of two Great Glass Elevator simulators which provided the attraction with a new finale.

The attraction last operated during the 2015 season, before remaining SBNO with all indicators pointing to its permanent closure.

When Merlin Attractions Operations Limited submitted a trademark application for ‘The Alton Towers Dungeon’ in June 2018, speculation began to mount that it would be located in the building that had most recently been home to Charlie and the Chocolate Factory.

This speculation continued once the Resort officially announced the addition of the attraction for 2019 in October of 2018, with signs of activity around the rumoured location. Following this announcement, signs appeared around the theme park seemingly hinting at the shows that would feature in the attraction – The Judge, The Torturer, The Plague Doctor, The Haunting, and The Highwayman.

With more details emerging in January 2019, it was confirmed that a boat ride would feature as part of the attraction, as good as confirming the location speculation of the previous months. These details also revealed that inspiration would be taken from local Staffordshire history.