SW6 marketing steps up a gear

/SW6 marketing steps up a gear

SW6 marketing steps up a gear

2017-02-26T15:48:13+00:00 November 10th, 2009|

Correction 10/11/09 21:26: The original article stated the mail was sent to the SW6 mailing list. It has now become apparent it was sent directly to TowersTimes. The article has since been amended to show this.

An e-mail was sent to TowersTimes from PR agency “Frank PR”. Although not giving details away regarding the ride’s world’s first element, it does announce the arrival of the ride’s unique selling point/element on site yesterday. The release also contained pictures of the load arriving, covered in a large branded tarpaulin on a flatbed truck. A video has also been released on Facebook featuring footage of the truck arriving on site.

It then goes on to talk about the ongoing speculation on blogs and social networking sites such as Twitter regarding the theme for the ride along with rumours regarding the elements of the ride. According to the e-mail, the most popular theme was “that a crypt in a mysterious forest has been disturbed, awakening a ghost.” whilst other rumours have included:

 

    • A track that gives the illusion it is invisible
    • SW6 will beat the record for the greatest vertical drop in the world
    • A track that moves vertically as you ride

There is no mention whether any of the above rumours have any truth in them. Also discussed, is the steps the park have taken in ensuring the ride remains “top secret”. This apparently includes increased security staff, a banning of any cameras and mobiles phones, requiring staff to sign non-disclosure agreements and also approaching Google Earth to black out aerial views of the building site.

A quote from Sales and Marketing Director Morwenna Angrove also says:

“In the build-up to previous rides, significant details were leaked and this time we are taking no chances. Our new attraction is totally unique and scarier than ever – it’s unlike anything the world has seen before. Fans do not have to wait too long to enjoy the ride, as they will be given the chance to ride SW6 early in 2010. I would suggest those who dare prepare themselves; they will be in for ride they will never forget…”

Stay tuned to TowersTimes for further information on SW6 as we get it. Also, to discuss the latest news, rumours and for the latest updates visit out forums and our dedicated SW6 discussion area!