Opening in 1989 as the Britannia Building Society Farm, the Farmyard has been a popular area for children when visiting the Alton Towers Resort. However after 24 years, the area will receive a large retheme for the 2014 season.
“Set to open in Spring 2014 CBeebies Land will be Alton Towers’ first area themed for a single brand and will feature some of the best loved characters from the UK’s favourite TV channel. The 5 acre area for pre-schoolers will include rides, immersive play, live experiences, character appearances and seasonal events with content updated regularly so that each visit to CBeebies Land will be unique.”
“The Alton Towers project is very exciting. Most importantly it is the first project in what we hope will be a very important long term relationship with BBC Worldwide. CBeebies is a perfect fit for Britain’s number one theme park resort, and both BBC Worldwide and ourselves are excited by the chance to add a little extra Merlin ‘magic’ to some of the country’s best loved children’s characters. CBeebies Land will add a different and original element to the already fantastic offering we have for young families, making Alton Towers Resort the ideal destination for both day trips and short breaks.”
Joe Godwin, Director of BBC Children’s, has said,
“I’m really pleased that our youngest audience and their families will get the chance to experience hands-on their favourite CBeebies shows and characters in a safe environment which has all the values and quality they expect from CBeebies. CBeebies has long been the number one TV channel for preschool children and their families, but we also know that these days they want to be able to have days out and happy memories with their favourite characters in the real world as well. Hot on the heels of our hugely popular CBeebies app, CBeebies Land gives families another new way to experience the brand.”
“Alton Towers Resort is all about providing memorable experiences for our guests. CBeebies Land will be aimed primarily at families with pre-school children and is designed to spark their imaginations, and to get them and their families playing together and really involved with the characters – so is a perfect fit for us. Providing new adventures is at the heart of Alton Towers Resort and we are hugely excited to be the first to work with the BBC as part of this exciting new partnership. I have no doubt that CBeebies Land will add a different and original element to the already fantastic offering we have for young families, making Alton Towers Resort the ideal destination for day trips and short breaks.”