The two adverts showcase the park’s new attractions for 2012, ‘Nemesis Sub-Terra’ and ‘Ice Age The 4D Experience’. Both adverts start off with a cartoon-esque view of the Alton Towers Resort, suggesting a refresh of branding this season. It also suggests an aim to encourage guests to stay overnight at one of resort’s two hotels rather than visit for the day.
In a move which will please both many of the resort’s regular visitors, ‘In the Hall of The Mountain King’ has made a welcome return for another season. Seen by many as the park’s signature tune, custom versions feature for both the family friendly Ice Age attraction and the thrill oriented Nemesis Sub-Terra.
The adverts are now screening, with both being seen by our forum members on channels such as 4-Music earlier today. For those who can’t wait, you can take a look at the ads on the resort’s Youtube Channel. In addition, you can discuss this coming season, and 2012’s new additions on our forums.
Nemesis Sub-Terra at Alton Towers TV Ad (YouTube link)
Ice Age the 4D Experience TV Ad (YouTube link)